Preston Innovations: The Brand Behind Britain's Best Coarse Anglers

Why Preston Innovations Is a Name Every Coarse Angler Trusts

When it comes to coarse fishing in the UK, few brands carry the weight and respect of Preston Innovations. Born from a passion for match fishing and refined over decades of competition and development, Preston has become the go-to choice for anglers who demand performance, precision, and reliability on the bank.

A Legacy Built on the Peg

Preston Innovations was founded with one goal in mind: to create tackle that gives anglers a genuine edge. From the early days of developing specialist pole accessories to becoming one of the most recognised names in the match fishing world, Preston's journey is one of constant innovation driven by real-world feedback from top-level competitors.

Their products are tested where it matters most — on the bank, in competition, under pressure. That ethos runs through everything they make.

The Preston Product Range

Preston's catalogue covers virtually every aspect of coarse and match fishing:

• Poles & Whips — From entry-level to elite competition poles, Preston poles are renowned for their balance, stiffness, and durability.
• Pole Accessories — Elastic systems, pole rollers, top kits, and cupping kits designed to work seamlessly together.
• Rods & Reels — Feeder, waggler, and specialist rods built for UK venues and conditions.
• Hookbaits & Baits — The Innovations bait range includes wafters, pellets, and paste that have accounted for countless match wins.
• Clothing & Accessories — Practical, weather-ready clothing and luggage designed for long sessions on the bank.

Why Anglers Choose Preston

The answer is simple: results. Preston-sponsored anglers consistently feature at the sharp end of national and international competitions. When you're fishing with Preston gear, you're using the same equipment trusted by some of the best match anglers in the country.

Beyond performance, Preston is known for its attention to detail. Every product is designed with the angler in mind — from the ergonomics of a pole cup to the action of a feeder rod tip. It's this commitment to getting the small things right that keeps anglers coming back.

Shop Preston Innovations at Bait & Tackle UK

We stock a wide range of Preston Innovations products here at Bait & Tackle UK, from poles and rods to hookbaits and accessories. Whether you're just getting started with match fishing or you're a seasoned competitor looking to upgrade your kit, we've got you covered.

Browse our Preston Innovations collection and find the gear that will help you fish smarter, fish better, and put more fish in the net.